Transforming Life's Most Challenging Transition

Evidence-driven resources, training, and guidance for widowed individuals and their professional support networks.

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Tailored Solutions For Your Needs

We understand that different professionals have unique challenges. We provide specialized, evidence-based resources that align with your specific goals.

You are acutely aware of the high client attrition rate among widows. Research shows that up to 80% of widows leave their financial advisor within the first year of losing their spouse. This represents not only a significant loss of assets under management, but also a missed opportunity to provide meaningful support during one of life’s most challenging transitions.

We provide practical, evidence-based tools, Continuing Education (CE) credits, and proprietary data to help you confidently serve, support, and retain your clients through their most difficult transition. Our comprehensive training equips you with the specialized knowledge and empathetic communication strategies needed to become a trusted advisor during this critical time, helping you deepen client relationships while building a sustainable practice.

A Strategic Framework of Education, Research, and Data

Our solutions are built on a foundation of proprietary research and years of hands-on, mission-driven work.

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WidowWise University

This is our premium, institutional-level platform. It features a comprehensive, research-based curriculum with self-paced learning modules and evidence-based content. Ideal for organizations seeking to standardize training, improve client outcomes, or enhance employee support. We offer institutional licensing and corporate partnership models.

Professional Training & CE

Move beyond a simple keynote. We offer in-depth professional training designed to improve client retention and enhance advisor confidence. Our CFP CE-sponsored programs are available in multiple formats, including virtual workshops, half-day seminars, and ongoing consulting, all tailored to your organization’s specific needs.

Books & Educational Guides

Access our foundational educational products. These guides provide benefit-driven, practical advice for both individuals and the professionals who support them.

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From a Mission-Driven Non-Profit to a Strategic Partner

Our history is the foundation of our expertise. We are not a faceless corporation; we are a purpose-driven organization with a clear “why”. Our story establishes the unparalleled credibility and empathy we bring to every partnership.

Our story begins with the founding of our non-profit, Wings for Widows. We identified a profound problem in the world: the financial vulnerability and lack of tailored, expert support for widowed individuals. Our entire enterprise was born from this mission, establishing a foundation of empathy and purpose from day one.

We spent years in direct service, building both Wings for Widows and the Widowers Support Network. This hands-on work was our “research and development phase”. The data we collected and the lessons we learned led directly to the proprietary Financial Wellness Survey and the unique, evidence-based methodologies we possess today. This journey is the source of our competitive advantage.

Real-World Results from Our Partners

Don’t just take our word for it. See how we’ve helped firms retain clients, build confidence, and drive measurable results.

“I have a client who recently lost her husband and has twin high school seniors… I don’t think I ever felt better about our profession than doing work for your org.”

- Financial Advisor & Shareholder

Mercer Advisors

“The WidowWise training was a game-changer. Their research-driven approach gave our team the confidence and practical tools to navigate complex emotional and financial conversations. We’ve not only improved client retention, but we’ve deepened our relationships built on genuine trust.”

- Managing Partner

Placeholder Financial Firm

Become a Strategic Partner in Our Mission

Stop guessing how to support your clients, community, and employees. Use our evidence-based, data-driven solutions to build trust, improve retention, and provide genuine, expert support when it's needed most.

Let's Start the Conversation

You’re here because you recognize the gap between well-intentioned support and truly informed guidance. Whether you’re seeking to protect client relationships, enhance your organization’s resources, or provide meaningful employee benefits, we’re ready to help you build a strategic, evidence-based approach.

Tell us about your specific challenges, and we’ll show you how our research-driven solutions can make a measurable difference.

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